What is going on in consumers’ minds, individually, when they decide whether or not to buy—or, in the case of a not-for-profit consumer, acquire—a particular offering? In this article, we want to shed light on the process consumers go through when making acquisitions by exploring the consumer acquisition process.
Why do not all individuals buy the same goods and services for personal consumption? Why do certain groups of people prefer different items than other groups? The reason is to…
In making decisions, buyers go through a set of stages. How they go through them and with which pace may greatly differ. The actual purchase decision is only a small…