Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of positioning in more detail.
Tag:
positioning
-
-
Market SegmentationMarketing Basics
The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation
by MaxMarketing’s goal is to create value for customers and build profitable customer relationships in order to capture value back afterwards. But how does the company create this customer value? The …