Home
Updates
Marketing Explained
About Marketing-Insider

Popular

The Macro Environment – Six Forces in the Environment of...

The New Product Development Process (NPD) – Obtain new Products

4 Types of Consumer Products and Marketing Considerations – Convenience,...

Three Levels of Product – Core Value, Actual Product, Augmented...

Characteristics of Services: What is a Service – And what...

Product Life Cycle Stages (PLC) – Managing the Product Life...

Branding Decisions – 4 Brand Strategy Decisions to Build strong...

Characteristics of the Product Life Cycle Stages and their Marketing...

Product Mix decisions – Width, length, depth and consistency

Market Segmentation Criteria – How to segment markets

The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation

Cost-based Pricing – Pricing based on Costs

Home
Updates
Marketing Explained
About Marketing-Insider

Tag:

positioning statement

Marketing Explained

Positioning – Occupy the right Position in Consumers’ Minds

by Maximilian Claessens 15th April 2015

written by Maximilian Claessens

Differentiation and Positioning are the last steps of the marketing strategy.

We will now look at the process of positioning in more detail.

Continue Reading

15th April 2015

0 Facebook Twitter Pinterest Linkedin Reddit Whatsapp Email

Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Three Levels of Product – Core Value, Actual Product, Augmented Product
Characteristics of Services: What is a Service – And what makes it so special?
Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Facebook
Twitter
Instagram
Pinterest

© 2019 Marketing-Insider. All Rights Reserved. Privacy policy | Impressum

We use cookies to improve your experience. Accept Read More