Home
Updates
Marketing Explained
About Marketing-Insider

New Posts

4 Types of Consumer Products and Marketing Considerations – Convenience,...

The Macro Environment – Six Forces in the Environment of...

The New Product Development Process (NPD) – Obtain new Products

Three Levels of Product – Core Value, Actual Product, Augmented...

Product Mix decisions – Width, length, depth and consistency

Product Life Cycle Stages (PLC) – Managing the Product Life...

Characteristics of the Product Life Cycle Stages and their Marketing...

Branding Decisions – 4 Brand Strategy Decisions to Build strong...

Characteristics of Services: What is a Service – And what...

The Porter Diamond Model – Analysis of National Competitiveness

The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation

Cost-based Pricing – Pricing based on Costs

Home
Updates
Marketing Explained
About Marketing-Insider

Tag:

positioning statement

Marketing Explained

Positioning – Occupy the right Position in Consumers’ Minds

by Maximilian Claessens 15th April 2015

written by Maximilian Claessens

Differentiation and Positioning are the last steps of the marketing strategy.

We will now look at the process of positioning in more detail.

Continue Reading

15th April 2015

0 Facebook Twitter Google +Pinterest

Popular

1

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
The Macro Environment – Six Forces in the Environment of a Business
3

The New Product Development Process (NPD) – Obtain new Products
Three Levels of Product – Core Value, Actual Product, Augmented Product

Facebook
Twitter
Instagram
Pinterest
Linkedin

© 2018 - Marketing-Insider. All Rights Reserved. Impressum