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Characteristics of Services: What is a Service – And what makes it so special?

by Maximilian Claessens 3rd June 2015

written by Maximilian Claessens

What is a service, and what distinguishes a service from a product? We will go into the various special service characteristics.

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3rd June 2015

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4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
The Macro Environment – Six Forces in the Environment of a Business
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The New Product Development Process (NPD) – Obtain new Products
Three Levels of Product – Core Value, Actual Product, Augmented Product

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