Marketing activity is normally structured around the 4 Ps – product, price, promotion and place. That is, when discussing strategies to market manufactured goods, marketers usually address these four basic strategic elements. However, this is not sufficient when we are talking about service marketing. How does the marketing mix for services look like? Understand how the 4 Ps of the classic marketing max can be extended to yield a complete marketing mix for services.
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marketing mix
The marketing instruments, consisting of the 4 or 7 Ps of marketing or the marketing mix, are a basic of marketing. What are the marketing instruments and how do they…
The marketing mix, also called the 4 Ps of marketing, is one of the major concepts in marketing. What is it and how is it composed? The marketing mix is…