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marketing concepts

  • Evolution of Marketing Theory – From Production to Marketing Orientation

    by Max 20th March 2018
    20th March 2018 43.4K views 0 minutes read

    Marketing models have undergone constant development over the past 150 years. Before the emergence of the marketing orientation, there have been several eras of different views and concepts. To understand…

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  • The 5 Marketing Concepts – Marketing Management Orientations

    by Max 20th February 2015
    20th February 2015 22.2K views 0 minutes read

    There are five Marketing Concepts, also called marketing management orientations. These are different concepts which focus on various techniques to create, produce and market products to customers. In essence, one could see…

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