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The Macro Environment – Six Forces in the Environment of a Business

The New Product Development Process (NPD) – Obtain new Products

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

Three Levels of Product – Core Value, Actual Product, Augmented Product

Characteristics of Services: What is a Service – And what makes it so special?

Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Product Mix decisions – Width, length, depth and consistency

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Cost-based Pricing – Pricing based on Costs

Categories of New Products – What is a New Product?

Product Mix Pricing Strategies – Pricing the Product Mix

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Marketing Explained
Decomposing Market Share – Different Approaches towards Market Share

by Maximilian Claessens 24th February 2018

by Maximilian Claessens 24th February 2018

What is meant by market share? The answer you are most likely to give, is simple. Market share is the share of the market occupied by the company. But is…

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Three Levels of Product – Core Value, Actual Product, Augmented Product
Characteristics of Services: What is a Service – And what makes it so special?
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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