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Marketing Explained
Requirements for profitable Segments – Select attractive Market Segments

by Maximilian Claessens 27th June 2016

by Maximilian Claessens 27th June 2016

Market segments must be profitable – otherwise, they do not deserve the firm’s attention. What are the requirements for profitable segments? Learn how to select attractive market segments!

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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