Popular

The Macro Environment – Six Forces in the Environment of a Business

The New Product Development Process (NPD) – Obtain new Products

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

Characteristics of Services: What is a Service – And what makes it so special?

Three Levels of Product – Core Value, Actual Product, Augmented Product

Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Product Mix decisions – Width, length, depth and consistency

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Categories of New Products – What is a New Product?

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Cost-based Pricing – Pricing based on Costs

Product Mix Pricing Strategies – Pricing the Product Mix

Home
Updates
Marketing Explained
About Marketing-Insider

Tag:

intangibility

Marketing Explained
Characteristics of Services: What is a Service – And what makes it so special?

by Maximilian Claessens 3rd June 2015

by Maximilian Claessens 3rd June 2015

What is a service, and what distinguishes a service from a product? We will go into the various special service characteristics.

0 Facebook Twitter Pinterest Linkedin Reddit Whatsapp Email

Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Facebook
Instagram

© 2021 Marketing-Insider. All Rights Reserved. Privacy policy | Impressum

Home
Updates
Marketing Explained
About Marketing-Insider