How to create a marketing plan? Actually, every business needs one. But few are able to tell you what exactly a marketing plan should consist of. Therefore, we give you an overview about how to create a marketing plan: Just follow these 8 simple steps. Will take you more than a few hours. Extensive research and major decisions are needed – this may take a few weeks depending on factors such as the size of your market and the uniqueness of your product line(s). How to create a marketing plan – let’s have a look at the 8 steps.