Popular

The Macro Environment – Six Forces in the Environment of a Business

The New Product Development Process (NPD) – Obtain new Products

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

Characteristics of Services: What is a Service – And what makes it so special?

Three Levels of Product – Core Value, Actual Product, Augmented Product

Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Product Mix decisions – Width, length, depth and consistency

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Categories of New Products – What is a New Product?

Cost-based Pricing – Pricing based on Costs

Product Mix Pricing Strategies – Pricing the Product Mix

Home
Updates
Marketing Explained
About Marketing-Insider

Tag:

estimating differentiation value

Marketing Explained
Estimating Differentiation Value – Measuring Monetary and Psychological Value

by Maximilian Claessens 1st July 2018

by Maximilian Claessens 1st July 2018

Value-based pricing requires the estimation of the economic value of a good. For this, estimating differentiation value becomes important: to what extent does a product or service provide additional value…

1 Facebook Twitter Pinterest Linkedin Reddit Whatsapp Email

Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Facebook
Instagram

© 2021 Marketing-Insider. All Rights Reserved. Privacy policy | Impressum

Home
Updates
Marketing Explained
About Marketing-Insider