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differentiation

  • Differentiation – Set apart the Company, Brand and Product

    by Max 13th April 2015
    13th April 2015 25.7k views 0 minutes read

    Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of differentiating in more detail. In order to achieve a strong position…

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  • The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation

    by Max 9th February 2015
    9th February 2015 53.7k views 0 minutes read

    Marketing’s goal is to create value for customers and build profitable customer relationships in order to capture value back afterwards. But how does the company create this customer value? The…

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