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competitive advantage

  • Differentiation – Set apart the Company, Brand and Product

    by Max 13th April 2015
    13th April 2015 26.7K views 0 minutes read

    Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of differentiating in more detail. In order to achieve a strong position…

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  • Differentiation and Positioning

    by Max 9th April 2015
    9th April 2015 9.7K views 1 minutes read

    Differentiation and Positioning are the last steps of the marketing strategy. We know which customers we want to serve, having segmented the market and targeted the most promising segment(s). But…

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