Marketing ExplainedProduct Characteristics that influence the Adoption Rate by Maximilian Claessens 11th June 2016written by Maximilian ClaessensWhat are the product characteristics that influence the adoption rate of a product? If you develop and market a new product, you should know what its characteristics mean for its rate of adoption. Continue Reading 11th June 2016 5 FacebookTwitterPinterestLinkedinRedditWhatsappEmail