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The Macro Environment – Six Forces in the Environment of a Business

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4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

Characteristics of Services: What is a Service – And what makes it so special?

Three Levels of Product – Core Value, Actual Product, Augmented Product

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Product Mix decisions – Width, length, depth and consistency

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Product Mix Pricing Strategies – Pricing the Product Mix

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Price Adjustment Strategies – Adjusting prices for different markets

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characteristics of service

Marketing Explained
Characteristics of Services: What is a Service – And what makes it so special?

by Maximilian Claessens 3rd June 2015

by Maximilian Claessens 3rd June 2015

What is a service, and what distinguishes a service from a product? We will go into the various special service characteristics.

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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