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The Macro Environment – Six Forces in the Environment of a Business

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4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

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Three Levels of Product – Core Value, Actual Product, Augmented Product

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Product Mix decisions – Width, length, depth and consistency

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Categories of New Products – What is a New Product?

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Marketing Explained
Differentiation – Set apart the Company, Brand and Product

by Maximilian Claessens 13th April 2015

by Maximilian Claessens 13th April 2015

Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of differentiating in more detail. In order to achieve a strong position…

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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