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B2B Market Characteristics – Comparison B2B Market to B2C Market

by Maximilian Claessens 12th March 2015

written by Maximilian Claessens

Between the B2C market that you normally see every day and the B2B Market, many differences exist. Let’s look at the B2B Market Characteristics, by comparing the B2B to the B2C market.

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12th March 2015

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4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
The Macro Environment – Six Forces in the Environment of a Business
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The New Product Development Process (NPD) – Obtain new Products
Three Levels of Product – Core Value, Actual Product, Augmented Product

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