If you’re someone that’s offering some type of service as part of your business, then you’re in good company. 75% of the economy is made up of service-oriented goods, meaning …
Category:
Service Marketing
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Over time, industrialization (of services) has come to mean standardization, routinization and ultimately the McDonaldization of services. What is meant by this term and what might be the downsides of …
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Marketing BasicsService Marketing
Marketing Mix for Services – 7 Ps of Integrated Service Marketing
by MaxMarketing activity is normally structured around the 4 Ps – product, price, promotion and place. That is, when discussing strategies to market manufactured goods, marketers usually address these four basic …
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Service Marketing
Internationalization of Services – Factors to consider when making services international
by MaxIn today’s globalized world, a large share of services is internationalized. Services such as car rentals, banking or various online services are standardized for a global target group. In the …
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Marketing BasicsService Marketing
Definition of Services and Characteristics of Services: What is a Service – And what makes it so special?
by MaxWhat is a service? While this is a simple question, it is more complex than you might think. Is it the coffee you get served in your favorite coffee bar? …