Popular

The Macro Environment – Six Forces in the Environment of a Business

The New Product Development Process (NPD) – Obtain new Products

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

Characteristics of Services: What is a Service – And what makes it so special?

Three Levels of Product – Core Value, Actual Product, Augmented Product

Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Product Mix decisions – Width, length, depth and consistency

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Categories of New Products – What is a New Product?

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Cost-based Pricing – Pricing based on Costs

Product Mix Pricing Strategies – Pricing the Product Mix

Home
Updates
Marketing Explained
About Marketing-Insider

Tag:

idea generation

Marketing Explained
The New Product Development Process (NPD) – Obtain new Products

by Maximilian Claessens 24th June 2015

by Maximilian Claessens 24th June 2015

In order to stay successful in the face of maturing products, companies have to obtain new ones by a carefully executed new product development process. But they face a problem:…

20 Facebook Twitter Pinterest Linkedin Reddit Whatsapp Email

Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Facebook
Instagram

© 2021 Marketing-Insider. All Rights Reserved. Privacy policy | Impressum

Home
Updates
Marketing Explained
About Marketing-Insider