After having presented the three major pricing strategies, let’s take a look at the first and most used one: Customer value-based pricing. Customer value-based pricing is considered to be the best pricing strategy, at least from a marketer’s point of view. Why?
For every product, the company has to choose a price. But determining the price can take many ways. Most importantly, it should follow a predetermined strategy. 3 major pricing strategies can be identified: Customer value-based pricing, cost-based pricing and competition-based pricing. Which one should you select? We explain the 3 […]