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5-phase new products process

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5 Phases of the New Products Process – Steps to develop new Products

by Maximilian Claessens 25th September 2016

written by Maximilian Claessens

The new products process is the path that a new product takes from idea to the time of launch and beyond. Let’s investigate the necessary steps to develop new products: the 5 phases of the new products process.

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25th September 2016

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Three Levels of Product – Core Value, Actual Product, Augmented Product
Characteristics of Services: What is a Service – And what makes it so special?
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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