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5 Phases of the New Products Process – Steps to develop new Products

Marketing Explained

5 Phases of the New Products Process – Steps to develop new Products

by Maximilian Claessens 25th September 2016

written by Maximilian Claessens

The new products process is the path that a new product takes from idea to the time of launch and beyond. Let’s investigate the necessary steps to develop new products: the 5 phases of the new products process.

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25th September 2016

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4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
The Macro Environment – Six Forces in the Environment of a Business
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The New Product Development Process (NPD) – Obtain new Products
Three Levels of Product – Core Value, Actual Product, Augmented Product

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