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- Small Business Marketing Budget Guide – How Much Budget is Required?It can be quite the challenge to come up with an appropriate small business marketing budget. It goes without saying that you should have money set aside for marketing your…
- Small Business Marketing Materials – What Materials Do You Need To Shine?Marketing materials are key for any company, and that goes just as much for small business marketing materials as it does for mega-corporations like Amazon. And although we are living…
- Free Advertising Ideas for Small Businesses – How to Grow Awareness for FreeThere are plenty of free advertising ideas for small businesses out there – it’s just a matter of taking advantage of them. And because there are so many ways to…
- Creative Small Business Marketing Ideas – How to Set Yourself Apart?It’s a tough world for small businesses, who not only have to distinguish themselves from their competitors, but also have to compete with well-established multinational corporations and their gargantuan marketing…
- What is Omnichannel Marketing? Developing an Effective Omnichannel Marketing StrategyOmnichannel marketing is a strategy employed by many large organizations around the world, although it is not a term you may frequently encounter. But what is omnichannel marketing, and how…
- Using Psychographics in Marketing – Overview and Complete GuideHave you ever wondered how some marketers seem to know exactly what you want, often before you know yourself? That, at times, a company’s ad campaign or product seemed to…
- Most Important Marketing KPIs – 12 Marketing Metrics You Should TrackMarketing can be a whirlwind of activity. In a world of big data and constant innovation, knowing which marketing metrics you should track can be tricky. After all, you’ve spent…
- Using Public Relations for Marketing – Step-by-step GuideUnderstanding the power of public relations is critical for any business that wants to remain competitive, especially in today’s marketplace. Public relations is a rapidly growing market, with an estimated…
- Understand the Importance of Marketing: Why Marketing is Important for Every CompanyIt’s impossible to underestimate the importance of marketing to any company, such are the benefits conferred, the customer feedback obtained, and the increase in brand awareness that effective marketing can…
- How to Perfectly Prepare Your Product Launch Strategy – The Complete ChecklistWhen companies launch products, they aim for a strong consumer interest, high sales and profitability. Products that are launched are the result of many months and often years of new…
- What is a Unique Selling Proposition? Examples & How to Identify Your USPsThere’s a reason behind every choice. Whether you are choosing what shirt to wear, what food to cook, or what car to buy, your decision making comes down to unique…
- Market Penetration Strategies – 6 Ways to Increase Market Share in Your IndustryThere are 6 market penetration strategies that are commonly deployed to increase market share. In this article we weigh the pros and cons of a market penetration strategy and thoroughly…