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The Macro Environment – Six Forces in the Environment of a Business

The New Product Development Process (NPD) – Obtain new Products

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

Three Levels of Product – Core Value, Actual Product, Augmented Product

Characteristics of Services: What is a Service – And what makes it so special?

Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Product Mix decisions – Width, length, depth and consistency

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Cost-based Pricing – Pricing based on Costs

Categories of New Products – What is a New Product?

Product Mix Pricing Strategies – Pricing the Product Mix

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Marketing Explained
Definition of Product and Service – What is a Product, What is a Service?

by Maximilian Claessens 23rd April 2015

by Maximilian Claessens 23rd April 2015

One element of the marketing mix is the product. As marketers we have to find the right products or services for our target market. The product or service should deliver…

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Three Levels of Product – Core Value, Actual Product, Augmented Product
Characteristics of Services: What is a Service – And what makes it so special?
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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