Virtual Reality in Marketing – How and why you should use Virtual Reality in your Marketing Campaigns

by Maximilian Claessens
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If you’ve ever contemplated about the possibility of incorporating virtual reality in your marketing efforts, consider this. Statistics demonstrate that as much as 75% of the world’s biggest brand have already utilized virtual reality in their marketing efforts. One of the reasons why this is so popular amongst multi-billion dollar brands is that it gives their customers the ability to interact with certain products and services. Besides that, it also accelerates the buying process, increases awareness, as well as to provide a more tailored and personal experience. Here are some examples on how and why you should use virtual reality in marketing campaigns.

1) Deeper Connection

As mentioned before, VR can be used to provide a unique experience from your company. By utilizing virtual reality in marketing campaigns, it will give you the opportunity to establish a deeper connection than what customers are typically used to. The reason being is that many people have yet to experience a true VR experience from small businesses. As such, it will be a new and exciting experience for them to partake in. This will enable your brand to leave a long lasting impression in their minds.

2) Set Yourself Apart As A Leader In The Industry

Due to the fact that VR is defined as being an evolving technology, many companies are hesitant about the idea of incorporating virtual reality in marketing campaigns. By being one of the first small businesses in your area to leverage it, you will be seen as an industry leader. For instance, after McDonald’s was established, many companies tried to replicate their success. But as can be seen today, McDonald’s remains an industry leader due to the fact that they were the first to establish a fast food burger restaurant.

3) Utilize Early Adopters To Spread Awareness

According to the Diffusion of Innovation theory, approximately 13.5% of the world’s population are early adopters of new technology. Meaning approximately 13.5% of the population stay up to date and try to utilize new technology that the general public may not be aware of. This audience, typically makes it their priority to experience modern technology. VR technology in particular, directly appeals to this audience and as such, you can reach this demographic with very little investment and media effort. What’s so interesting about this demographic of people is that they tend to spread word about their experiences of new technologies. As such, by utilizing VR, you will be able to capitalize on this demographic of people at a cost effective rate which in turn will help your business grow via word of mouth.

4) Media Coverage

By being one of the first businesses in your area to utilize virtual reality in marketing campaigns, you could gain media coverage if the experience you have to offer is newsworthy. For instance, Volvo incorporated VR in their release of their latest SUV which is the XC90. Simply said, any consumer with a VR headset could visit their site and experience a test drive in the new vehicle. This in turn helped the company to gain approximately 238 million press release impressions, 24 subsequent news stories, 4 million views on video as well as 19 million social media impressions.

5) Perfect For Retail

While the concept of incorporating VR in various industries requires some degree of innovation, it is an ideal solution for retail stores in particular. The reality of the fact is that retail stores have suffered as a result of internet based companies who offer cheaper prices. As such, VR can prove to be an ideal way to get people to go back into physical locations. One of the ways in which retail stores can use virtual reality in marketing campaigns is to incorporate a VR dressing room which would give customers the opportunity to try out several dozen pieces of clothing in front of unlimitwithout the hassle of spending an abundance of their time physically changing into each piece of clothing they’re thinking about buying. This in itself can prove to be advantageous when compared to online only stores as many people are now aware of the fact that the only way you can truly tell if a particular piece of clothing would fit is to physically see it in the mirror themselves as opposed to a picture of a perfect sized model online.

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