To say that entrepreneurs, marketers, business owners are jack-of-all-trades is not fully correct. Often, these people use various marketing tools to increase the number of visitors to their website. Why? Like an accountant who is helpless without Quickbooks, a customer service representative who is helpless without a phone, the same way a marketing professional is in deep waters without marketing tools. To drive traffic to a website, convert that traffic to long-term paying customers, and retain their existing customers, marketers rely on various marketing tools that they use on their website.
However, with literally hundreds of tools to choose from, with each boasting of driving traffic and leaving an impact on your bottom line, it becomes an ardent task to choose the right set of tools. Find the top marketing tools that are just right for you – we’re here to help! Ready?
6 Must-Have Marketing Tools to Use on Your Website
To make your life less-messier, we’ve listed six top marketing tools that are a must in your marketing toolbox.
1. Smart visual content maker
Time and again, you’ve been bogged with the saying that content is the king. It may be accurate, but this king may fail to reach its destination or connect with your target audience without visuals.
Prima facie, visual content augments more value creation on your website because the human brain is designed to identify visual images in as little as 13 milliseconds. `
But, not everyone is a design whiz.
That’s where visual content creator tools come in. These intelligent tools help you use visuals to attract and retain visitors without burning a hole in your pocket.
One good example is the cloud-based platform Piktochart. From creating social media graphics, infographics to posters and product or plan comparison charts, such tools can be your one-stop destination for all visual needs of your website. Combining charts, text, infographics, and built-in graphics, marketers can assemble and present information in a compelling manner.
If you’re looking to share a comparison of your services with your competitors or want to showcase the difference between the two plans you offer for your services; the online comparison chart maker helps you create an appealing infographic. Using their free library of images and choosing from your brand colors, Piktochart can make your comparison chart intriguing and beautiful at the same time.
Whatever visual content creation tools you use, creating visuals for your marketing campaign and website has never been easier.
2. Artificial Intelligence (AI) Chatbots
Like it or hate it, automation is changing the way we all live. From booking cabs using a single click of a button to using a smart speaker like Alexa to perform our day-to-day activities, automation and artificial intelligence are everywhere. The marketing world is no exception to this.
The digital customer wants more accessible and quick ways to connect with customers. They switch companies that make them wait to get in touch with a customer service representative or, worse, ask them to fill a form.
Chatbots are an easy alternative on your website that today’s digital customers are attached to.
These AI-powered intelligent programs can mimic human behavior and conversationally interact with your website visitor. With these, your customer gets from point A to point B quickly and without human intervention.
A good example is Netomi. This intelligent AI-powered platform can automatically resolve customer service tickets on email, messaging, voice, and chat. As it uses the advanced Natural Language Understanding (NLU) engine, it boasts of high accuracy. From back-end system integration and human escalation to analytics and reporting in real-time, Netomi could be the addition your website has always been looking to drive traffic.
In short, chatbots are your website assistance that turns visitors into profit-generating customers as it helps in answering their queries and resolving their issues.
3. Landing page tools
Great-looking and meaningful landing pages are the lifeblood of any website. Why? Without them, visitors don’t know what action to perform. There’s no point driving traffic to your website or using paid search unless you include the much-required landing page.
But creating landing pages that convert and capture the interest of your website visitors consumes a lot of time, especially when you create multiple pages for the same keyword.
Most of these tools create beautiful pages within a fraction of the time, thereby helping you convert visitors into customers. As such tools impact your business efficiency, having them in your toolkit of top marketing tools is a necessity.
One good example is Unbounce. It allows you to incorporate diverse page elements in your landing pages. Interestingly, it creates responsive pages, which is important as mobile browsing continues to break records.
Using Unbounce, you can chuck the traditional type form that asks just the name and email address of your website visitor. Instead, use the tool to create an attractive form that increases your conversion rates.
In short, when it comes to your website, landing pages are not a place to crimp. They’re the best way to drive tons of targeted conversions.
4. Lead enrichment tools
It’s a well-known fact that most website visitors fail to provide enough data after leaving your website.
That’s why we have lead enrichment tools. These business intelligence tools help you understand your leads and highlight key information using which you can connect with them after they’ve shown interest in your services. These tools work by capturing important information about your customer and potential customers.
Such tools supercharge your outbound marketing and give you a holistic overview of your website traffic.
One good example is Clearbit. Using more than 100 sources, Clearbit seamlessly creates an up-to-date profile of your potential customers. This ensures the smooth running of your outreach marketing program. It lets you get the full context of your every lead and contact that can help your company to drive conversions.
With the information Clearbit provides, you can stop missing out on valuable leads because it helps you understand your customer and route and speed up your customer’s journey.
5. Conversion optimization tools
With the average conversion rate of a website looming just around a meager 2.35%, it’s unbelievable that 98% of visitors turn away from your website without converting.
So, making a small change in your website design or its layout can make a big difference to your website conversion rate. Instead of working on intuitions, it makes sense to invest in conversion optimization tools. This tool will take care of your conversion and therefore must be mentioned when talking about top marketing tools.
One good example is Optimizely. It combines tools for audience targeting and visual creation to run tests on different segments of your audience. Optimizely emphasizes mainly on landing page experiments. You can test, learn, and innovate different website features without compromising on your website’s performance.
This is a tool designed for the modern web, keeping in mind features like Support for Dynamic Websites.
6. Web analytics tools
Regardless of your company’s size, you require web analytics tools to understand the performance of your website, gain essential context about your competitors, and understand whether your customers are happy visiting your website or not.
When you’re armed with data and reports about your visitors, you’re in a better position to understand the effectiveness of your marketing campaign and your website. That’s why businesses of all sizes turn to web analytics tools. It helps you dig deeper into website statistics so that you can tweak changes to your marketing campaign.
A good example of web analytics tools is Google Analytics. As it’s from Google and free, Google Analytics is one of the most widely used web analytics tools.
Based on your website’s usage statistics, you can understand where your visitors are coming from, what they’re doing on your website, how often they come back, among other things.
When you get more involved in the analytics, you receive detailed reports that provide valuable information on website visitors.
In short, to track the performance of your website and understand customer behavior while they’re browsing your website, you need web analytics tools.
Choosing the best marketing tool on your website
If there’s one thing that you can take away from this post is that there are countless marketing tools you can use on your website. The tools you select primarily depend on your business model, marketing tech stack requirement, and business objective.
It’s important to keep in mind that tools that may provide excellent results for your competitors may not work for your business at all. This is because every business is unique, and each follows a different business model.
But, there is one thing which is sure, with the right tools at your disposal, you can streamline your marketing efforts while simultaneously driving traffic to your website.
Once you’ve sorted out your top marketing tools, you can move forward and focus on other website elements with confidence.
Whether you already own a couple of websites or you plan to start a new one, you can reap tremendous benefits from these six tools.