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The Macro Environment – Six Forces in the Environment of a Business

The New Product Development Process (NPD) – Obtain new Products

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

Three Levels of Product – Core Value, Actual Product, Augmented Product

Characteristics of Services: What is a Service – And what makes it so special?

Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Product Mix decisions – Width, length, depth and consistency

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Cost-based Pricing – Pricing based on Costs

Categories of New Products – What is a New Product?

Product Mix Pricing Strategies – Pricing the Product Mix

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Why most marketing strategies fail

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Why Most Marketing Strategies Fail

by Maximilian Claessens 10th June 2015

by Maximilian Claessens 10th June 2015

Without an integrated marketing strategy, your investment is like cold coffee. It’s activity without providing you with the return you aimed at. Why most marketing strategies fail – here is…

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Three Levels of Product – Core Value, Actual Product, Augmented Product
Characteristics of Services: What is a Service – And what makes it so special?
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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