Marketing ExplainedNew Product Development Strategies (NPD) and Types of new Products by Maximilian Claessens 23rd June 2015written by Maximilian Claessens“New products are the lifeblood of a company” (Philip Kotler). Old products simply mature and fade away, so companies must develop new ones to stay successful. To do so, there are two new product development strategies. Continue Reading 23rd June 2015 1 FacebookTwitterPinterestLinkedinRedditWhatsappEmail