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transaction marketing

Marketing Basics
Relationship Marketing Strategies – Differentiating Relationship Marketing and Transaction Marketing

by Max 15th April 2018

15th April 2018

Over the past 40 years, relationship marketing has emerged as the accepted paradigm of modern marketing. Essentially, relationship marketing strategies are based on the notion that it is better and …

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transaction marketing

Relationship Marketing Strategies – Differentiating Relationship Marketing and Transaction Marketing