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Marketing Explained
The BCG Matrix explained – How does the BCG Matrix work?

by Maximilian Claessens 12th August 2017

by Maximilian Claessens 12th August 2017

The BCG matrix, also known as the Boston growth-share matrix, is a tool to assess a company’s current product portfolio. Based on this assessment, the Boston matrix helps in the…

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Marketing Explained
Portfolio Analysis: Designing the Business Portfolio – Boston Matrix

by Maximilian Claessens 28th January 2015

by Maximilian Claessens 28th January 2015

The business portfolio is one of the most crucial factors for any organization. Why? Because it is about what the organization plans, sells, and stops to sell. The business portfolio…

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The Macro Environment – Six Forces to consider (DEPEST/ DESTEP)
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The New Product Development Process (NPD) – Obtain new Products
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4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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