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The Macro Environment – Six Forces in the Environment of a Business

The New Product Development Process (NPD) – Obtain new Products

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

Three Levels of Product – Core Value, Actual Product, Augmented Product

Characteristics of Services: What is a Service – And what makes it so special?

Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Product Mix decisions – Width, length, depth and consistency

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Cost-based Pricing – Pricing based on Costs

Categories of New Products – What is a New Product?

Product Mix Pricing Strategies – Pricing the Product Mix

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Marketing Explained
The BCG Matrix explained – How does the BCG Matrix work?

by Maximilian Claessens 12th August 2017

by Maximilian Claessens 12th August 2017

The BCG matrix, also known as the Boston growth-share matrix, is a tool to assess a company’s current product portfolio. Based on this assessment, the Boston matrix helps in the…

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Marketing Explained
Portfolio Analysis: Designing the Business Portfolio – Boston Matrix

by Maximilian Claessens 28th January 2015

by Maximilian Claessens 28th January 2015

The business portfolio is one of the most crucial factors for any organization. Why? Because it is about what the organization plans, sells, and stops to sell. The business portfolio…

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Three Levels of Product – Core Value, Actual Product, Augmented Product
Characteristics of Services: What is a Service – And what makes it so special?
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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