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service factorization

The McDonaldization of Services – Factorization of Services

Marketing Explained

The McDonaldization of Services – Factorization of Services

by Maximilian Claessens 1st June 2018

written by Maximilian Claessens

Over time, industrialization (of services) has come to mean standardization, routinization and ultimately the McDonaldization of services. What is meant by this term and what might be the downsides of the McDonaldization of services?

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1st June 2018

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4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
The Macro Environment – Six Forces in the Environment of a Business
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The New Product Development Process (NPD) – Obtain new Products
Three Levels of Product – Core Value, Actual Product, Augmented Product

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