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The Macro Environment – Six Forces in the Environment of a Business

The New Product Development Process (NPD) – Obtain new Products

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

Characteristics of Services: What is a Service – And what makes it so special?

Three Levels of Product – Core Value, Actual Product, Augmented Product

Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Product Mix decisions – Width, length, depth and consistency

Categories of New Products – What is a New Product?

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Product Mix Pricing Strategies – Pricing the Product Mix

Cost-based Pricing – Pricing based on Costs

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satisfaction-based pricing

Marketing Explained
Alternative Service Pricing Strategies – Pricing Services effectively

by Maximilian Claessens 14th May 2018

by Maximilian Claessens 14th May 2018

Due to the many special considerations surrounding the pricing of services, traditional pricing strategies such as penetration pricing, competitive pricing, and premium pricing may not be suitable. In other words,…

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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