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The Macro Environment – Six Forces in the Environment of a Business

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4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

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psychological value estimation

Marketing Explained
Estimating Differentiation Value – Measuring Monetary and Psychological Value

by Maximilian Claessens 1st July 2018

by Maximilian Claessens 1st July 2018

Value-based pricing requires the estimation of the economic value of a good. For this, estimating differentiation value becomes important: to what extent does a product or service provide additional value…

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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