psychological pricing

Various pricing approaches and strategies are available to the marketer. How do you find the right pricing strategy for your products? At first, it is essential to get an overview…

The term psychological pricing refers to the use of an understanding of consumer thought processes to determine appropriate prices for products. How do psychological pricing strategies work – and what…

Companies need to adjust their basic prices to account for differences in customers, market developments, and specific situations. This is done by price adjustment strategies, which we will explore in…