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The Macro Environment – Six Forces in the Environment of a Business

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Three Levels of Product – Core Value, Actual Product, Augmented Product

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Product Mix decisions – Width, length, depth and consistency

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Categories of New Products – What is a New Product?

Cost-based Pricing – Pricing based on Costs

Product Mix Pricing Strategies – Pricing the Product Mix

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Marketing Explained
Product Mix decisions – Width, length, depth and consistency

by Maximilian Claessens 1st June 2015

by Maximilian Claessens 1st June 2015

After having taken a look at the product line decisions, product mix decisions need to be discussed. Product mix decisions arise as soon as an organization has several product lines.…

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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