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The Macro Environment – Six Forces in the Environment of a Business

The New Product Development Process (NPD) – Obtain new Products

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

Characteristics of Services: What is a Service – And what makes it so special?

Three Levels of Product – Core Value, Actual Product, Augmented Product

Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Product Mix decisions – Width, length, depth and consistency

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Categories of New Products – What is a New Product?

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Cost-based Pricing – Pricing based on Costs

Product Mix Pricing Strategies – Pricing the Product Mix

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market nichers

Marketing Explained
Ways to specialize for Market Niches – How to occupy Market Niches?

by Maximilian Claessens 14th February 2018

by Maximilian Claessens 14th February 2018

Market nichers seek to concentrate on small segments of the market and deliver superior value for customers in that specific market niche. What are the ways to specialize for market…

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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