As explained in more detail in ‘What is Marketing?’, marketing can be defined as building profitable customer relationships by creating value for customers and capturing value in return. But what is involved in the Marketing Process? What steps allow a firm to fulfil the definition of marketing? Here is a complete overview at one glance.
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create value
A simple question, multiple answers. There is not one clear definition of marketing. Instead, marketing can be defined in many ways. We will give you an overall marketing definition.