It is often thought that a company should acquire as many customers as possible. In the end, the more customers, the more revenue, right? No, that is not necessarily true. Not all customers, not even loyal customers, are good customers. Although it might be surprising, loyal customers can be more […]
A simple question, multiple answers. There is not one clear definition of marketing. Instead, marketing can be defined in many ways. We will give you an overall marketing definition.