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Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

by Maximilian Claessens 16th June 2015

written by Maximilian Claessens

Branding consists of a set of complex branding decisions. Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development.

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16th June 2015

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Three Levels of Product – Core Value, Actual Product, Augmented Product
Characteristics of Services: What is a Service – And what makes it so special?
Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

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