The post-pandemic world has seen a great many seismic shifts in how we go about our lives, but perhaps nothing was marked as indelibly as how we approach work. Gone were frantic morning commutes, cramped offices and endless team meetings; in their place a new paradigm was established, which saw millions replacing the bus commute with the telecommute, working from the comfort of their own home and saving thousands (if not tens of thousands) in fuel, food and clothing costs.
The pandemic may have calmed down a great deal, but that doesn’t mean that everyone’s eager to leap back into the office environment. In addition to the aforementioned savings, remote work is great for your physical and mental well-being – less commuting, after all, means more time to decompress and more time to hit the gym. Just as anywhere else, also in the marketing world many roles have become remote, and the amount of remote marketing jobs is growing still.
Whether you’re a veteran of remote marketing or you’re looking for a remote entry-level marketing position (or even something part time), there are plenty of options out there. In this guide, we’ll cover typical remote marketing jobs, including remote entry-level marketing positions and remote part-time roles, and provide an overview of what you can expect.
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Remote Entry-Level Marketing Jobs
Whilst some businesses remain resolutely opposed to remote work of any kind (Tesla is a big example), there is no shortage of more perspicacious companies that are taking the long view and appreciate the benefits that remote work brings to both the employer and the employee. With that in mind, it’s perfectly possible in this day and age to find a remote entry-level marketing position.
I have no experience working remotely. Can I apply for a remote entry-level marketing position?
Of course! Although remote work has been around for a good twenty years, it’s only after the 2020 pandemic that it’s really become an established, mainstream part of working life – and employers know that. Popular job-hunting websites like Glassdoor and Total Jobs are crammed to the gills with entry-level remote positions, and most employers will offer full training prior to having you assume your workload. Therefore, you have quite some choice when searching for remote entry-level marketing jobs.
What sort of pay can I expect from an entry position?
It varies according to your qualifications, the nature of the position and the requirements of the employer, but entry-level remote jobs can offer anywhere from $45k a year up to $100k.
Remote Part-Time Marketing Jobs
One of the biggest perks of remote work is just how flexible it is – whether working from your local Starbucks or the comfort of your living room – and this is something that extends to the hours that you work. Many employers offering remote work are happy for employees to design their own schedule, and a good number of employers are happy to hire on a part-time or freelance basis.
This naturally opens the door to the much-trumpeted ‘digital nomad’ lifestyle – work as much as you want from where you want. Are you a big traveller? Take on a couple of hours of work every day to supplement your travel budget, and work from the hotel bar. Parent at home with a young child? Get some work in during naptime and earn a little extra money. The flexibility offered by remote work really is unprecedented, and there’s no reason not to take advantage!
What sort of hours can I expect if doing remote part-time marketing?
It depends on whether you accept a job with fixed hours (in which case 15-20 hours a week can be expected) or something more freelance, where you may be paid on a per-project basis. As mentioned, remote work is flexible, so you can really work as many or as few hours as you feel you can handle.
What are the best remote marketing roles?
There is no shortage of remote marketing positions on the job market in the post-2020 landscape, and even a cursory look on any recruiting website will attest to this. Let’s take a look at some of the best.
All salaries are given in USD and are per annum.
Content Marketing Specialist
Content marketing specialists are writers who focus on blogs, promotional material and other literature aimed at a company’s target audience. Their copy could be as simple as a short video script for a 15-second YouTube ad to as in-depth as a 3000-word blog extolling the virtues of their company’s latest product.
Due to the nature of their job, search engine optimization (commonly abbreviated to ‘SEO’) is very important. It’s important that content marketing specialists either have a keen grasp on how to optimize their work so that it ranks highly on Google, or else coordinate with SEO specialists within their organization to ensure this.
Content marketing specialists generally need excellent writing skills and, if not pre-existing SEO training and knowledge, the willingness to train in this area.
What makes this job a good fit for remote work?
Everything required of a content marketing specialist can be done remotely – there’s no need to face-to-face meetings with management or colleagues, and your assignments can be both sent and received via the internet.
What salary can I expect?
Between $60-70k.
Affiliate Marketing Manager
Affiliate marketing programs are extremely common in this day and age and highly beneficial to both the company and the affiliate partner – the company receives cost-effective exposure to a wider audience, and the partner makes a profit on every click-through from their website.
An affiliate marketing manager’s responsibilities are twofold: to structure their company’s affiliate program and to work to recruit new affiliate partners. This requires great interpersonal skills (you’ll spend a lot of time liaising with affiliate partners or potential partners) and a dynamic, responsive approach to your work (affiliate programs need constant tinkering and fine-tuning in order to keep up with the demands of the markets and the ever-shifting nature of online marketing).
What makes this job a good for remote work?
Affiliate marketing is practically tailor-made for remote work! The nature of the job means you’ll be communicating with partners all over the world at any given hour, meaning that it’s really a remote marketing position that can only be done remotely.
What salary can I expect?
Around $80k.
Social Media Manager
Social media has never been as pervasive as it is in 2022 – or as influential. Facebook, Twitter, Instagram, LinkedIn et al are a fact of life for a staggering 59% of the world’s population, or around 4.2 billion people. It is a huge influence on what we think, how we communicate, the news that we see – and, inevitably, what we buy.
It’s no secret, then, that many savvy businesses are getting in on the social media game, maintaining Twitter and Facebook accounts that regularly interact with customers and other brands. One well-placed Tweet can quickly go viral and attract millions of dollars in free publicity.
That’s why social media managers are now in massive demand. The ability to tap into the zeitgeist, regularly interact with the Twitterati and keep a finger on the cultural pulse is critical in this day and age, and that’s where the social-media-savvy come in.
Depending on the size of the company and the specific needs for social media marketing, a social media manager may be active in creating content personally, or they may delegate/outsource this and focus on scheduling and analyzing metrics (engagement, clicks etc.). They are also likely to interact with social media users on a regular basis, necessitating solid interpersonal/PR skills. A quick wit doesn’t hurt either!
What makes this job good for remote work?
Social media is, by definition, entirely online. There is no aspect of this job that cannot be handled with nothing more than a computer and an internet connection, making it perfect for remote work.
What salary can I expect?
Social media managers start on around $65k.
SEO Specialist
Search engines are almost as old as the internet itself, but the rise of industry titan Google means there’s only one game in town these days – so much so, that an entire industry has sprung up around optimizing website content for high Google rankings.
SEO (search engine optimization) specialists, whether in-house or outside hires, are experts in making sure your articles and content tick all the boxes that satisfy the Google gods. Google’s search algorithm is frequently re-calibrated, and so anyone serious about optimizing their content has to make sure that their output is in the Goldilocks Zone when it comes to searches. Not optimized enough, and nobody will see your blogs or press releases; over-optimized, and Google’s algorithm will pick up on your attempts to game the system and tank your ranking.
SEO specialists walk this fine line every day, ensuring optimal use of keywords, headers, and meta descriptions on a micro level, and working to ensure that a site has a high domain authority on a macro level. A good SEO specialist can make the difference between hitting the top of page one and languishing in the doldrums of page three.
What makes this job good for remote work?
As another remote marketing job that revolves completely around online content (by definition), SEO specialization can be done completely remotely – whether freelancing or working on a part- or full-time basis.
What salary can I expect?
A starting SEO specialist can expect to pull in between $60k and $70k.
Email Marketing Expert
With the contemporary primacy of social media, you’d be forgiven for thinking that email may be little more than a glorified intra-office memo system, with little relevance to the broader internet. How many of us will sooner use Facebook or Instagram Messenger, for instance, than load up Gmail to compose an email?
The fact is, however, that email is still an important marketing tool, with many businesses sending monthly or even weekly mass mails to keep clients in the loop on new products and developments. Done properly – for instance, as a newsletter or a digest – a mass marketing mail doesn’t even come across as marketing, making it more appealing and thus more likely to receive click-throughs from recipients.
Email marketing experts require much of the same skills as social media managers, demonstrating a savvy grasp of online culture and analyzing metrics and engagement statistics in order to refine their products to the best they can possibly be. They build email lists, design and schedule email campaigns, and may even write their own copy. It’s a demanding but rewarding position that requires intelligence, drive and creativity.
What makes this job good for remote work?
Dealing as it does with email campaigns, the position of email marketing can be handled entirely remotely, and makes for a perfect remote marketing role.
What salary can I expect?
A good email marketing expert can earn upwards of $65k.
Digital Marketing Specialist
Perfect as a remote entry-level marketing job, a digital marketing specialist’s responsibilities are much broader than an expert focusing on emails or SEO. Digital marketing specialists assist in creating and executing campaigns that operate on a much wider front, targeting not just social media but also taking into account SEO, email, affiliate partners, pay-per-click advertising, marketing blogs and much more.
It may sound daunting, but many companies and agencies recruit industry newcomers precisely for this role, and offer comprehensive training in order to make sure that their specialists are as prepared as possible for the world of online marketing. Specialists may work in-house for a single company’s digital marketing department, or they may work for an agency that assigns campaigns from several clients.
What makes this job good for remote work?
Although this job requires quite a lot of cross-departmental collaboration and communication with clients/managers, all of this can be handled via online meeting platforms such as Zoom, and the work itself can be finished with nothing more than a computer and internet connection.
What salary can I expect?
As a remote entry-level position, you can expect to start on around $60k – though dedicated and creative specialists can see their salary rapidly increase!
Conclusion
We’ve only really scratched the surface of the remote marketing possibilities of an increasingly online world, and with the coming of the much-vaunted Web 3.0, we’ll be seeing more and more diverse roles (such as those involved in the burgeoning blockchain-facilitated cryptocurrency and NFT markets). Whether looking for a full time job or a remote part-time marketing role, whether you’re a seasoned expert or rather searching for remote entry-level marketing roles, you should not have much trouble finding a suitable role. Watch this space for the very best remote marketing positions!
