Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and “other services.” Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.
- Publisher : Cengage Learning; 5th edition (January 1, 2016)
- Language : English
- Hardcover : 480 pages
- ISBN-10 : 1285429788
- ISBN-13 : 978-1285429786
- Item Weight : 2.35 pounds
- Dimensions : 8.5 x 1 x 10.5 inches