The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
- Publisher : For Dummies; 1st edition (April 20, 2007)
- Language : English
- Paperback : 384 pages
- ISBN-10 : 0470117702
- ISBN-13 : 978-0470117705
- Item Weight : 1.48 pounds
- Dimensions : 7.38 x 0.86 x 9.25 inches