What are the Most Efficient Online Marketing Techniques for Financial Services?

by Maximilian Claessens
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Financial products are some of the most heavily marketed products in the world. This means that financial services must work hard to stay ahead of the competition and stand out in a crowded marketplace. So, what are the most efficient online marketing techniques for financial services? Let’s take a closer look at several marketing methods that will help you humanise your brand, connect with your potential clients, and engage existing customers so they don’t drift away.

Get Back to Basics with Branding

Too many companies are busying rebranding themselves, while they overlook the very basics of branding. For example, every email should have your brand name and the company name within it, and your social media profiles should have the same branding colour scheme and keywords as your homepage. Emphasise your brand position in your content as well as in your online ads. This consistency will create a consistent brand image across every channel used to reach customers, and this builds trust.

Be Customer-Centric in Every Area

Many financial services seek to be customer-focused. However, this isn’t limited to when they sit down with a sales representative or consultant.

Give users a mobile app or website that has a responsive design. It should be easy-to-use and work flawlessly. The ideal interface allows them to complete banking transactions and contact customer service while giving them a seamless experience. Give them the ability to access statements, make transfers, access calculators, and contact your team within the same interface. Allow them to do as much as possible through self-service portals.

Take it to the next level by having a uniform user experience, whether they’re logging in to your website or your app. Give them the same colour scheme and logos as they’d see with your other branded content, while the interfaces themselves behave the same way.

Unleash the Power of PPC

PPC marketing remains one of the most effective online marketing methods for mortgage brokers and financial advisers. However, it is also one that is hard to master. If you want to learn more about how to use PPC in your campaigns and its benefits, The PPC Machine has laid out a clear system for attracting traffic via Google Ads. They also offer advice and tools for optimising your digital marketing campaigns, so that you can adjust your sales funnel. You can also use their tools to audit your existing digital marketing strategy.

Provide Education

A great way to attract customers is to provide education and assistance that they need. You could do this through webinars, seminars, and targeted online content. This type of digital marketing for financial services is cost-effective, and it is perfect for generating qualified leads.

For example, you could provide information on how parents can save for college, leading to some signing up for savings accounts. Provide information on how to use digital banking or protect your financial data to seniors, and you’ll increase the odds some of them decide to start using your banking app.

Be Proactive When Supporting Your Customer Base

To round off the most efficient online marketing techniques for Financial Services, give your customers the ability to reach out to you by whatever channel they prefer. They should be able to contact your technical support or customer support through text messages, multimedia messages, and email as well as by phone. Use the detailed data you collect about your customers to give them timely, personalised information.

For example, you could text them the offer to increase their line of credit as they approach the current limit, or give them information on applying for overdraft protection if they’ve been hit with overdraft fees. Create an interconnected promotional plan, so that you’re promoting content and services closely tied to the consumer’s interests and needs. If you give them what they want when they want it, you’ll ensure that they will stay with your company for the long-term.

Financial services must have a single, cohesive marketing strategy if they want to succeed. You can add elements or make changes as necessary, but only do so when it adds value to your customers and your bottom line.

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