Effective digital marketing tactics and techniques are a fundamental part of any successful online business. Reaching a bigger target audience, interacting with your followers, and converting leads are crucial steps in developing a strong and meaningful online presence. And you can only achieve that by leveraging robust and reliable digital marketing tactics and techniques. Read on to learn more about them.
Table of Contents
1. Pay per Click (PPC)
PPC is a pay-to-play arrangement that helps improve the ranking of your website on Google search results. Everything is done in Google Ads, the most effective tool for designing campaigns and monitoring results. There are two major working environments in PPC: the Google Display Network and the Google Search Network. The former reaches 90 percent of Internet users and allows sites to join Google AdSense and offer advertising space. The latter focuses on enhancing results via search engine results pages (SERP). These two channels help you display tailored ads on Google at the different phases of the buyer journey.
Chatbots are another effective digital marketing tactic in 2021. This artificial intelligence-based technology leverages instant messaging to facilitate real-time conversations with both your customers and website visitors. Many customers like engaging with chatbots because they are highly responsive 24/7, provide answers instantly, and accurately remember your purchase history, and are always patient. They provide excellent customer services by meeting if not surpassing the expectations of customers and automating redundant tasks, allowing you to concentrate on more crucial tasks.
3. Conversational Marketing
With widespread preference and adoption of chatbots, it’s now clear that modern marketing has become more conversational. Customers prefer it that way, and businesses are working tirelessly to meet this need. One survey shows that 82 percent of consumers prefer a prompt response when they have a question. Conversational marketing allows digital marketers to have a one-to-one connection with their customers in real-time. This type of marketing is currently available in almost every channel, enabling brands to meet consumers on their terms – on the consumers’ preferred devices, channels, and time schedules.
Personalizing your marketing is the most effective tactic for standing out in 2021. And that involves personalizing your content, emails, social media marketing, products, and more. Take a look at these personalization statistics:
- 63 percent of consumers loathe generic advertising blasts.
- 80 percent claim they prefer buying products or services from a company that provides personalized experiences.
- 90 percent say that personalization is attractive.
5. Search Engine Optimization (SEO)
By optimizing your website and content, it becomes easy for your target customers to find you. So SEO should be an important part of your digital marketing tactics and techniques in 2021. These two crucial statistics will help you make up your mind regarding the value of website and content optimization:
- In a poll, Google found out that 49 percent of respondents use search to identify or learn about a new product.
- Google gets more than 70,000 searches every second.
These figures mean that if you don’t optimize, then you’ll be losing out on all this massive traffic. But with simple tweaks to your website and content, you can attract qualified traffic, improve your online visibility, enhance brand authority, and increase your conversion rates. SEO tactics should be tailored to the type of your business. For instance, a well-tailored SEO for dentists would involve technical SEO, industry-specific keyword research, tailoring your content to the target customers and formatting it for search, and building links correctly.
6. Responsive Web Design
Brands across the globe are reaching their target customers by mobile and that’s going to be the trend in 2021 and beyond. Optimizing your website for mobile screens is a fundamental aspect of digital marketing. And the only way you can pull this off is by ensuring your website has a responsive design. You can make your site work well on mobile screens and a variety of other devices like smartwatches and tablets by leveraging responsive programming. But if you aren’t familiar with web design, you should work with a professional web designer.
A good tip would be if you think of making use of coworking spaces. These places are great not only to boost your productivity and avoid boredom but also to meet up with other professionals. For example, this would be a great place to find the right web designer with who you can collaborate. So, if you happen to be in Canada, coworking Toronto is waiting for you.
An effective marketing strategy can generate remarkable results, especially if you chose it based on the unique needs and requirements of your business. These six digital marketing tactics and techniques will help you grow your target audience and increase your sales in 2021 and beyond.