5 Marketing Tools Every Online Business Should Use in 2021

by Maximilian Claessens
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5 Marketing Tools Every Online Business Should Use in 2021

They say that a goldsmith will never blame their tool for anything and instead take utmost care of tools that provide them with a living. Ask a carpenter to lend their handsaw and notice the frown on their face.
For marketers, tools are no different. As these marketing tools help you accomplish your day-to-day activities by automating the most cumbersome processes, they have become an integral aspect of a marketer’s life.

With an array of marketing tools out there, with each boasting of features that can make your life less messy, it becomes an uphill battle to choose relevant tools to improve your digital marketing strategies

But you have to choose to use tools because your life without them is practically unimaginable. 

So, to help you out, we’ve listed some marketing tools that you should consider using in 2021 to succeed in your marketing efforts.

5 Handy Marketing Tools for Online Business

Here are five noteworthy marketing tools that can help you take your business to another level:

Smart survey platforms

When it comes to marketing, there is nothing more important than the opinion of your customers. After all, without receiving your customer’s approval, it becomes challenging to make a concept of a product start from the ground. Guesswork and intuition will not work, and you will end up facing the same fate as Oreo, which introduced a watermelon flavor Oreo biscuit. But, unfortunately, the product had no market. 

Had Oreo focused on market research, they would have understood that there is no market for such products. That’s where smart survey tools come in. One good example for this is the platform Attest. From carrying out market research to conducting surveys, it’s a one-stop destination tool for your market research. Attest helps you understand the unmet demands of your customers through their JTBD template.

This Jobs to be Done survey template helps you understand your customers’ requirements and develop products based on them. The template can help you understand why a customer buys, uses, or consumes your product. It eliminates guesswork because you create products and concepts based on your customer’s requirements. Apart from this JTBD template, Attest offers a host of important survey templates like market analysis, concept testing, brand tracker, price testing templates, and creative testing.

Whatever survey platform you choose, creating and publishing surveys should only take a few minutes. You can usually also use the platform to analyze your campaign efforts and brand building, dive deep into a customer profile, and develop products or services for a market. 

In short, a smart survey platform such as Attest gives marketers the much-required confidence to make the right decisions at the right time using the right data. Pricing models are customized to fit your needs.

Marketing automation tools

As a marketer, keeping up with what you should measure and track can consume most of your time, completely exhaust you, and leave you with no time to focus on creating campaigns that will deliver the intended results. 

That’s where marketing automation tools come in. They don’t create campaigns but help you automate repetitive tasks like emails and manage your sales pipeline with an auto-pilot feature. 

Gone are those days when marketing automation was reserved for the wealthy and powerful businesses capable of allotting a mammoth budget for their marketing efforts. Today, these tools are affordable. 

Apart from increasing efficiency, automation tools can increase productivity, ensure personalization, improve ROI and help you multichannel campaign management. 

A good example is Active Campaign. Active Campaign is a one-of-a-kind marketing automation tool that allows you to automate your email follow-up and helps you find engaging contacts. Also, it sends the right message at the right time to the right time to ensure higher conversion rates. 

Using this tool, you can set automatic goals and learn the time it takes for a customer to move to the next stage of your marketing funnel. Furthermore, using their site or event tracking feature, you can understand which products or services your customers are more interested in. 

It tracks every action on your website to help you segment customers and create fully personalized marketing campaigns. With Active Campaign, you can identify any potential bottlenecks in your customer’s journey and remove them to provide the products and experiences they crave. Active Campaign offers a free trial, and the Lite plan starts at $9 per month. 

Search Engine Optimization tools

With customers finding your products or services through organic search listing, it’s imperative to use search engine optimization (SEO) to ensure your website ranks on the first page of google. According to research, the first page of Google captures close to 92% of website traffic leaving a meager 8% for the other pages.

It makes it even more essential to make use of SEO tools. While there are many useful SEO tools out there, a classic is Google Search Console. It gives you direct insight from Google as to how search engines see your website. From highlighting website errors, broken pages to checking site indexing, this powerful tool can take your marketing efforts to another level. Additionally, it helps you discover problems that may be hampering your SEO and your website’s user experience.

With Google Search Console, you can see the total number of clicks your website is receiving, submit sitemaps to improve crawling, check the mobile usability of your website, and receive direct alerts from Google regarding issues related to your website. It’s a great tool in your marketing toolbox because it can potentially increase your organic visibility that can impact your bottom line. And best of all, it’s free to use.

Smart content marketing tools

Time and again, you’ve heard that content marketing delivers resounding results. But with thousands of blogs already written about a particular topic, how do you stand out in the clutter? Simple, it answers your customer’s questions. And, to take your content miles, improve conversion and build trust, you need to provide high-quality content.

That’s where content marketing tools like BuzzSumo come to your rescue. It’s an excellent tool for finding out the best performing content and can help you find out key influencers in your niche. With BuzzSumo, you can find out topics you should write about to gain organic visibility, answer questions and establish yourself as a pro in your field. Also, it provides valuable content insights by discovering content that received maximum share across different social media platforms. You can also run a content analysis report. 

Interestingly, it sends out alerts whenever your competitor posts new content so that you never miss out on anything important. 

In short, smart content marketing tools like BuzzSumo help you develop smarter content strategies. The tool is available for free with basic features and offers a 30-days free trial. The Pro plan starts at $99 per month.  

Customer relationship management (CRM) Tools

Without maintaining customer relationships, it’s impossible to make your brand reach the topmost level. Brands like Amazon, Walmart, eBay and Apple focus primarily on building customer relationships. The rule here is simple: the better your customer relationship, the more the purchase inclination. 

That’s why businesses of all sizes turn to CRM tools to manage, track and organize customer relationships. From providing better customer service to improving sales to centralizing information, a CRM tool is a must-have in your marketing toolbox. 

One example of a CRM tool is Zoho. Zoho is a cloud-based CRM tool that helps you close more deals in less time. Interestingly, it offers multichannel support to connect with your customers via phone, email, chat, social media, or in-person. Using Zoho, you can automate your repetitive tasks that give your sales and marketing team time to focus on closing more business deals. 

From conducting sales meetings and presentations to connecting with customers wherever they are, it’s a marketing tool that can streamline your lead nurturing process and help you make every conversation with your customers. One of Zoho’s noteworthy features is its customizable CRM interface that you can tailor as per your business need. Also, the AI-powered smart assistance ‘Zia’ can help you find information from your CRM data. Zia also provides deal prediction using which you can identify leads that are more likely to convert. Zoho offers a 15-day free trial, and the Standard plan starts at $12 per user per month.

Choosing the best marketing tool for your online business

For a long time, marketing tools have been a savior for savvy marketers and business owners looking to make an impact and leaving a lasting impression in the minds of their customers. 

Your digital marketing strategy will not yield strong results in the absence of these marketing tools. 

Use these five tools to boost your online presence in 2021 and beyond to make the most out of your efforts. There are plenty of different tools to tackle your marketing problems, you just need to pick the ones that work best for your business and personal preferences.

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