Part II: Understanding the marketplace and consumers

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Key Marketing Strategies for Startups – How to...

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Differences between Non-Profit Marketing and For-Profit Marketing

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Products as a Bundle of Benefits – Products...

Role of Reference Prices in Pricing Decisions –...

Value-based Market Segmentation – Dividing the Market into...

Estimating Differentiation Value – Measuring Monetary and Psychological...

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The Virtual Organization – New Forms of Organizations

The marketplace is complex. Part II is dedicated to understanding the marketplace and consumers.