SEO, or Search Engine Optimization, is a process that has existed since the dawn of the world wide web itself. SEO merely refers to the process by which website owners and administrators can go about customizing and editing their site data, with the intent to increase their website’s page ranking on search engines. SEO can be performed through a number of means. These include methods such as keyword generation, page layout customization or rearrangement of image data.
Regardless of the method, however, all SEO processes equate to producing the same desired result of putting the owners content in front of the customer quicker, easier, and more efficiently. In this article, we’ll be honing in on one of these methods in particular: keyword generation. Read on to find out how to go about performing it effectively.
Keyword Generation and how to do it effectively
Keyword generation refers to collecting and utilizing certain crucial phrases and terms in order to arrange text on a webpage such that it is processed better by search engines. It thereby increases the site’s value in terms of SEO. Although generating and using keywords seems like a fairly intuitive process, it differs greatly depending on the subject topic and desired search engine effect. There are a number of fundamental lessons that will go a long way in your SEO endeavor.
Narrow Down Your Topic
The first step to excelling at keyword generation is to narrow down your subject topic. This will aid you in a number of ways regarding efficiency, but first among these is the increased focus and precision you will have when honing in on appropriate phrases for your content. Having an array of keywords that stretch across a wide breadth of topics is never better for SEO than having a concentrated bunch of keywords that only apply to a specific topic.
Research and Locate The Appropriate Phrases
Once you’ve narrowed down your subject topic to something focused and specific, it’s now time to locate the keywords themselves. This is easily the most important aspect of the keyword generation process, and the keywords that you choose to select will decide what search terms your page will rank on.
Mind that keyword generation is a constantly evolving process: it is not a one-stop shop for your website. Keywords must be routinely updated and rearranged. With that said, you do not necessarily want to go looking for words that are too popular. Phrases that are too high in popularity will of course be used by other businesses, which makes it much harder to rank high on them. This means that the competition of using those terms for SEO will be high.
The key to a good keyword is a keyword that combines a highly specific definition with easy spelling and medium-level recognition. These are the sweet-spot phrases that are often perfect for SEO usage. On top of this, one can also use keyword search engine tools. There are a number of platforms on the internet which offer an efficient means of generating keywords, in many cases for a cost. One good (and free) source is however Google itself: Try the Google Keyword Planner.
Utilizing Your Keywords
After gathering the keywords that you’ve researched and chosen, it is now time to implement them and put them to work within your page. Effective keyword implementation is almost as essential to the process as locating the keywords themselves in the first place.
Firstly, you want to make sure that your keywords are placed appropriately within the page. Make sure that keywords are present within the title, subtitles, as well as the beginning and/ or ending sentences of important paragraphs. From there, you want to implement the proper keywords into your page metadata as well, making use of keywords in the URL, meta tags, image file paths, and anchor text.
After having your keywords installed into your content properly, the next step is to reverse the page and make sure that all of the data is displaying properly. You can also rehash over any written content that you feel may need to be revised with better, more suitable keywords on a second glance.
Finally, make sure to keep your keywords and your website up to date. Over time, your focus may change, as does Google’s algorithm and competition. Review your keywords from time to time to maximize results.