Are you familiar with numbers, data analysis, computer tools, and emerging technologies in general? Why not try your hand at marketing? The sector provides numerous opportunities for both students in initial training fresh out of high school and people in retraining who want to expand their professional horizons. Let’s explore potential jobs for a marketing major together!
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Overview of Potential Jobs for Marketing Majors
There are countless jobs out there that you qualify for with a marketing major. So if you wonder whether marketing is the right major for you, don’t narrow down your view too much. The reason is that marketing is an incredibly broad field. Choosing a particular specialization already early on (for instance, during your studies) may help you to find the job you love.
Marketing has become so digitalized that the term has become synonymous with digital marketing. So, whether you’re interested in communication or advertising, you should be aware that the digital revolution has altered the practices and applications of marketing professionals. New tools have emerged, as have new methods of developing a marketing strategy and acquiring new customers. Are you ready to jump on the digital transformation bandwagon and regularly update your knowledge? Here are ten marketing careers with plenty of opportunities.
10 Interesting Jobs for a Marketing Major
The position of marketing assistant is an ideal way to get your first taste of this sector of activity. Working in this position during a work-study program will often be very formative as you will have a front row seat to understand the distribution of tasks and roles within a marketing department. You will have the opportunity to progressively increase your skills under the responsibility of a product manager or a marketing manager. The missions entrusted to a marketing assistant will vary greatly depending on the organization and size of the company. He/she can participate in the elaboration of the marketing strategy of a company, in the definition of the editorial line, in the commercial prospecting by phone or e-mailing or in the activation of the different acquisition levers (social networks, newsletters, natural referencing, online advertising). He can also conduct a competitive watch or analyze the statistics of the actions taken in order to identify areas for improvement. Versatility is thus at the heart of this profession, and you can gradually work your way up the ladder over time. Similarly, specializing in a branch of marketing could provide you with the opportunity to become an expert in a field that is dear to your heart.
SEO Consultant or Natural Referencing Manager
Among the jobs for a marketing major that come to mind quickly, the SEO Consultant has likely climbed to the top over the past 10 years. The SEO consultant has a single goal: to become Google’s best friend. His role is to put everything in place so that the websites he manages have the best possible search engine positioning. It is obvious that the first position is the most desired. His understanding of search engine algorithms will enable him to optimize the natural referencing of the websites he will have to pamper so that they please both internet users and the robots (“crawlers”) that visit the web pages to evaluate their quality.
The natural referencing manager is especially interested in three determining criteria in an SEO strategy: content (including keywords searched by Internet users), computer code used to create the website, and netlinking (number and quality of incoming links on a website). This relatively new profession necessitates logic, a good analytical mind, patience (the results of SEO actions can take several months to bear fruit!) and a great curiosity, as well as the ability to question oneself on a regular basis: it is impossible to rest on one’s laurels when doing SEO!
The community manager is frequently portrayed as a brand’s ambassador or representative on the internet, particularly on social media. And it is correct! The community manager, like a true chameleon, adopts an editorial line that corresponds to the spirit and values of a brand, company, or product. He must first determine which social media platforms his target uses (Facebook, Twitter, Instagram, TikTok, Snapchat, or LinkedIn…) and then propose compelling content that is appealing enough for a community to form around a shared interest.
Every day, new e-commerce shops see the light of day. Especially during COVID-19, but also afterwards, e-commerce has experienced an incredible boom. Therefore, the E-Commerce Manager needs to be on the list of jobs for marketing majors. The digitalization of retail points of sale necessitates qualified profiles capable of bringing internet users to the final stage of the purchasing process. The e-commerce manager develops an e-commerce site’s marketing strategy in order to increase its digital visibility, visits, traffic, and, logically, sales and turnover. Depending on the scale of the company where he/she works, he/she will be able to manage a team and rely on each person’s technical and digital talents to improve online shop sales: focus on natural referencing, mailing campaigns (promotions, contests, loyalty benefits), social media advertising, or even influencer relationships
User Experience (UX) Designer
It’s easy to mistake the UX Designer for a graphic designer or a member of the vast family of web and digital professions rather than a marketer. However, digital communication is an important aspect of any marketing strategy, and what could be better than an intuitive website that does everything possible to improve the internet user’s experience and convert him into a customer? This is the job of the UX Designer, whose goal is to provide internet consumers with the greatest possible browsing experience.
To do so, the UX Designer must be well-versed in web standards and possess all of the technical skills necessary to create functioning and appealing websites with an intuitive user experience. He is able to meet the needs of visitors thanks to his understanding of human psychology, and he does not hesitate to present them with happy emotions by experimenting with colorimetry, content arrangement, typography, transitions, and animations. The UX designer must be able to work in a diverse team and demonstrate originality, resourcefulness, and imagination in order to create interfaces and navigation experiences that will captivate and keep users on a website or interface.
The main goal of a SEA (Search Engine Advertising) consultant is to boost a website’s exposure and traffic by managing paid advertising campaigns on services like Google Ads (formerly Google Adwords). He researches the competition and bids on keywords that pique his interest in order to place himself on the queries that his target audience types. CPC (cost per click) will be more or less depending on the targeted request. He is an excellent strategist who knows how to stick to a budget, evaluate data, and optimize ads as needed to meet his goals. The SEA consultant, like the SEO consultant, has strong web marketing abilities and keeps up with the latest advancements in the search engines where he wants to improve his reputation, popularity, and digital visibility.
The CRM Manager is another job you can do with a marketing major. CRM (Customer Relationship Management) technologies, such as Salesforce or Zoho, are used by the CRM manager (or CRM project manager) to assure customer pleasure and, as a result, customer loyalty. The CRM manager is at the center of project management, regularly piloting the CRM tool, integrating client wants and expectations into a relational database, training sales or marketing teams in its use, and analyzing performance (KPI) to uncover areas for improvement. The CRM manager is comfortable with IT tools and has a good sense of contact; he or she listens to his or her customers, as well as collaborators and other coworkers, to whom he or she must be able to communicate the benefits of implementing and managing a CRM tool within the organization.
The product manager is likely one of the most popular jobs for a marketing major. The product manager is in charge of a product’s development from conception to marketing. He or she does market research, controls a budget, examines the actions of the competition, and predicts client expectations to ensure that they are met as closely as feasible. He collaborates with many different people on a regular basis to help him/her optimize the product so that it meets with the expected success. This highly regarded marketing career necessitates a high degree of autonomy, organization, and flexibility, since it requires availability and variety. It should be noted that occupying this post without a minimum of experience and skills would be difficult. In general, you’ll start as an assistant product manager and work your way up the corporate ladder.
The growth hacker is hired for his or her ability to fast accelerate a company’s growth using new marketing tactics at a minimal cost. Growth hacking is a known marketing method used by a number of start-ups and major organizations to profit from a higher return on investment at a cheaper cost. In the sense that there is no standard profile of a growth hacker, some will come from web or IT development, while others will come from business or engineering institutions, it is a somewhat hybrid role. This expert not only understands the norms of operational marketing, but also how to break them. Aside from the technical and purely marketing skills that he or she will need to sharpen and renew throughout his or her career, the growth hacker must have a strong analytical mind, the ability to find ideas that are off the beaten path, and the willingness to question himself or herself if he or she veers off course. A growth hacker is also a creative individual who is always willing to assist his peers (developers, data analysts, and content writers) in improving their efficiency and productivity in order to increase a company’s turnover.
Recruiters are seeking data scientists as one of the digital marketing pros. It goes without saying that their acts help to increase a company’s turnover, sometimes dramatically. Their job is to organize and analyze large amounts of data (Big Data) in order to obtain information that will aid in making critical business decisions. Managers and company executives who want to make their varied activities lucrative pay attention to him because he can make statistics speak and derive significant lessons from them. Working as a data analyst or data scientist requires a passion for statistics, mathematics, and being in the company of innumerable numbers. As you might expect, a competent data scientist has a sharp analytical mind as well as the ability to disseminate the knowledge gathered. Furthermore, programming and machine learning skills are frequently desired, if not required, to manage the various phases of data processing.
As you can see, marketing is very colorful. From community manager to data scientist, there is an abundance of jobs you can do with a marketing major. Each of these jobs requires a diverse set of skills and interests. Therefore, when choosing a particular career path, make sure to match what you bring to the job with the job requirements. But don’t worry: changing jobs is very common at some point in your career. With a marketing major, you take the first step towards a wide array of interesting job opportunities.