How New Tech Is Disrupting Marketing in 2020

by Maximilian Claessens
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Technology has caused vast changes across multiple industries around the world. More often than not, people assume that the changes caused by technology are destroying the future of work. On the contrary: the future of work is being molded and reshaped, rather than completely overturned. A number of traditional jobs are simply being transformed to fit the digital world.

For example, marketing is an older industry that is being completely overhauled by advancing technologies. The skills needed to survive in this changing industry are no longer the same—learning how tech is disrupting marketing in 2020 is the best way to understand how you can stand out in this field. 

Physical Marketers Are Disappearing

Look into the history books, or just think about the world a few decades ago. You would likely find marketers going door-to-door advertising their products or vying for a commercial spot on television. In the past, marketing required personality and a strong desire to sell a product. When buying something, you talked with a marketer, in person, and decided if the product was right for you.

Try to remember the last time you saw an actual salesperson going door-to-door. The number of companies that still employ in-person salespeople is few and far between. Sales occupations are predicted to decline by two percent over the next decade, according to the U.S. Bureau of Labor Statistics, whereas other marketing positions are expected to increase.

This change is one of the biggest that the field of marketing has ever seen. Real people are being replaced by algorithms and robots that can determine whether or not you will buy a product before you even see it. This leads us to the next way tech is disrupting marketing in 2020: social media advertising.

Social Media Advertising

Social media advertising is a form of marketing that is replacing in-person marketers and a great example of how tech is disrupting marketing in 2020. Have you ever noticed that after you look up something on Google all your social media platforms conveniently start marketing that item to you? This is because coders working for those companies have written algorithms that track your search patterns and present you with what you may be looking for.

Although it can be quite creepy, this is certainly an effective marketing technique. Online sales and business have to be driven somehow and these social media advertising strategies have worked quite well in the last few years. Companies such as Instagram and Snapchat partner with Google to take your user data and convert it into information that you may find enticing. The name of the game is profit and social media companies are becoming proficient in turning your search data into money.

However, questions have arisen about the ethical implications of social media advertising in the last few years and whether or not companies that partake in creating these algorithms should be allowed to do so. Privacy concerns and other issues have arisen from these new technologies that were never before considered in the field of marketing.

The Rise of Digital Marketing

Overall, digital marketing is the direction marketing is headed. Companies such as Amazon market exclusively in a digital format and are driving many traditional companies out of business. Digital marketing is all about creating a bigger digital footprint, and many traditional companies just don’t have the monetary resources to accomplish this. Technology is an incredibly disruptive force that is changing everything about the workforce. The skills required by aspiring marketers are now mostly digital. In the near future, this field will look very different from today.

Conclusion

Changes like social media advertising and digital marketing are disrupting marketing in 2020 and will continue to do so. However, marketing is by no means the only field being heavily disrupted by technology. A number of traditional jobs are seeing similar changes amidst these unprecedented times. Adapting and changing to these changes is the only way companies will survive in the coming years. For better or worse, technology is here to stay, so studying how fields such as machine learning are changing the workplace is the best way to stay ahead. Don’t get caught in the disruption technology causes—get out in front and strive to adapt to coming changes.

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