Marketing has become 24/7/365, especially with Social Media websites. Consumers want more frequent, relevant and personalized content. Learn how the latest marketing automation tools can be used to keep your customers happy.
Creating a free Social Media page is easy enough. What is difficult is providing valuable content, insight and comments 24/7/365. Where are you going to find the time to create all of that marketing content?
Automating important marketing tasks will allow you to improve your efficiency, sales conversions and return on investment (ROI). Many modern marketing automation tools are replicating human intelligence – artificial intelligence (AI) and business intelligence (BI). Here are some of the most effective cutting-edge marketing automation tools:
- Artificial Intelligence
- Social Media Automation
- Customer Relationship Management Software
With these tools you can satisfy the demand of your Social Media and website fans. You can aggregate relevant consumer data, so you can develop deeper relationships with your most valuable customers. You can anticipate their “Wish Lists” and offer upsell opportunities to satisfy their appetite for your products or services.
AI Assistant Amazon Alexa
You might have seen commercials where celebrities “Ask Alexa” to complete various tasks. But, did you know that this is only the starting point for artificial intelligence?
Yes, AI can complete a number of your marketing tasks. Alexa can conduct personal customer surveys, list special discounts and upsell merchandise. Naturally, some people will feel more comfortable hearing Alexa’s voice prompting them to complete various tasks.
Personalize your customer communication with AI assistant.
In the future, trusted AI assistants, such as Alexa might act as important brand representatives, according to Niraj Dawar of the Harvard Business Review. Artificial intelligence is more efficient than humans, but more personable than robots. Some will find AI to be entertaining. Of course, AI is actually just a glamorous robot; but don’t tell Alexa, it might hurt her feelings.
Stay Socially Engaged with Hootsuite
Now that you have multiple Social Media pages, how can you provide consistent content across all of the platforms? Mashable suggests that you look into Buffer, Social Flow or Hootsuite Social Media management systems.
Be relevant, present and engaged.
With Hootsuite, you can schedule posts, monitor accounts and filter conversations. These marketing automation tools allow you to stay connected, while working on other tasks.
Deepen Relationships Using Zoho CRM Software
Customer relationship management (CRM) software features include business intelligence (analytics), ROI tracking, drip campaigns, landing pages, lead management, sales management, segmentation, customer loyalty rewards, Social Media marketing and even artificial intelligence. For example, Zoho CRM includes its own artificial intelligence called Zia.
Optimize Customer Engagement
Due to Social Media, customers expect more frequent communication. The best CRM marketing automation tools allow you to personalize your marketing campaigns. You can use the customer’s name, refer to their most recent purchase and offer sensible upselling opportunities.
What have you done for me lately?
Marketing automation tools can improve the conversion rate of push notification campaigns. You can time notifications appropriately based on previous consumer buying behavior. Collect data to continually improve sales conversion rates.
One customer engagement strategy involves requesting feedback, comments or reviews 30 days after their first purchase. This allows you to deepen customer relationships. You could even ask customers to create “Wish Lists” of merchandise. Then, send a push notification when that merchandise is available.
Tap into consumer’s interests.
Janrain discovered in its “2013 Online Personal Experience Study” that as many as 74% of online customers are frustrated with irrelevant website content, offers and advertisements that have nothing whatsoever to do with their personal interests. The best marketing automation tools allow you to record consumer likes, buyer behavior, products recently purchased and Social Media activity. This allows for focused targeting, segmentation and push notifications.
Get Noticed Online
The best marketing automation tools can help you create personalized marketing campaigns. These can increase your sales conversion success rate. Concentrate on your core competency and leave the data crunching, back office functions and push notifications to cutting-edge marketing automation tools.