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Marketing

  • The 5 Marketing Concepts – Marketing Management Orientations

    by Max 20th February 2015
    20th February 2015 21.9K views 0 minutes read

    There are five Marketing Concepts, also called marketing management orientations. These are different concepts which focus on various techniques to create, produce and market products to customers. In essence, one could see…

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  • The Marketing Process – All Aspects of Marketing at one Glance

    by Max 20th February 2015
    20th February 2015 40K views 0 minutes read

    As explained in more detail in ‘What is Marketing?’, marketing can be defined as building profitable customer relationships by creating value for customers and capturing value in return. But what…

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  • SWOT Analysis – Matching Organisation and Environment

    by Max 18th February 2015
    18th February 2015 13.2K views 0 minutes read

    Before marketing can implement strategies to improve the company’s position, the current situation of the company in relation to its environment should be known. A SWOT analysis is an effective…

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  • The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation

    by Max 9th February 2015
    9th February 2015 54.6K views 1 minutes read

    Marketing’s goal is to create value for customers and build profitable customer relationships in order to capture value back afterwards. But how does the company create this customer value? The…

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  • Portfolio Planning: Designing the Business Portfolio – Strategies for Growth and Downsizing

    by Max 4th February 2015
    4th February 2015 10.3K views 1 minutes read

    Once the company has analysed its current business portfolio and determined which SBUs should receive more and which less investment, it must now shape its future portfolio. This is the…

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  • Customer Relationship Groups: Building the Right Relationships with the Right Customers

    by Max 2nd February 2015
    2nd February 2015 36K views 0 minutes read

    It is often thought that a company should acquire as many customers as possible. In the end, the more customers, the more revenue, right? No, that is not necessarily true.…

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  • Portfolio Analysis: Designing the Business Portfolio – Boston Matrix

    by Max 28th January 2015
    28th January 2015 10.5K views 1 minutes read

    The business portfolio is one of the most crucial factors for any organization. Why? Because it is about what the organization plans, sells, and stops to sell. The business portfolio…

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