In the development and marketing of individual products (and services), individual product decisions need to be made. These decisions apply to any kind of product and service and set the…
Category:
Marketing
-
-
Three Levels of Product – Core Value, Actual Product and Augmented Product
by Max201.3K views 1 minutes readIf you think of a product, you most likely think of a product in its simplest form – you only think of one of the three levels of product. Let’s…
-
-
Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of differentiating in more detail. In order to achieve a strong position…
-
Differentiation and Positioning are the last steps of the marketing strategy. We know which customers we want to serve, having segmented the market and targeted the most promising segment(s). But…
-
We have learnt in the section Market Segmentation that a company cannot serve all consumers in the total market. Their variety and that of their needs is simply too large.…
-
Market segmentation is the first step in designing a customer-driven marketing strategy. It is the initial stage of developing a marketing logic by which the firm can create customer value…
-
Between the B2C market that you normally see every day and the B2B Market, many differences exist. Let’s look at the B2B Market Characteristics, by comparing the B2B to the…
-
The Buyer Black Box – Buyer’s Characteristics – Factors influencing the Consumer Buying Behaviour
by Max43.5K views 0 minutes readWhy do not all individuals buy the same goods and services for personal consumption? Why do certain groups of people prefer different items than other groups? The reason is to…
-
In making decisions, buyers go through a set of stages. How they go through them and with which pace may greatly differ. The actual purchase decision is only a small…
